Although often used interchangeably, yet the two terms “digital marketing” and “online marketing” are not the same thing. Yes, there are similarities but there are certain subtle differences between the two as well. As per top digital marketing companies like Foogleseo, digital marketing represents a broad umbrella in the marketing world. And online marketing is a part of that umbrella. The post below shares a brief on the difference between digital & online marketing.
Digital marketing refers to marketing concept that is performed through digital devices, channels and platforms. These digital instruments may or may not be online. It means, in digital marketing, the marketer isn’t necessarily limited to the web zone.
For example, say you want to download & play a game on your mobile phone. Now, you need internet for the download. But when you’re using the game app on your smartphone, the application is performing independently from internet. Thus it’s a part of digital marketing and not internet marketing.
In fact, the offline ads that we see on the digital devices are also a part of digital marketing campaign. The display advertisements on television (digital device) come under digital marketing.
The most popular digital marketing mediums are:
- Content marketing
- Mobile marketing
- Video marketing
- TV Ads
A part of digital marketing, online marketing exclusively works when there is a live web connection. For example, PPC campaign that you run for your company is an example of online or internet marketing. It’s because, you can’t run PPC campaigns if there is no internet. Another great example of online marketing is the pop-up ads which you use on your site to notify visitors about your latest offers.
The most popular online marketing strategies are:
- Search Engine Optimization
- Pay Per Click
- Social Media Marketing
- Display advertising
- TV ad for Google Display Network